Thursday, January 6, 2011
Do You Want to Be a Published Book Author?
Do you need a book for back-of-the-room sales or to enhance your expertise? If writing an entire book seems daunting, consider becoming a co-author in a multi-author book. One chapter in a book like this can mean more business and increased income. I'm editing Savvy Leadership--a multi-author book for women--from Thrive Publishing, and we're looking for experts who can help women build leadership skills. If you're a woman leader and are interested, send me an email. Pat
Wednesday, January 5, 2011
Tuesday, January 4, 2011
Work with a Ghost
You probably have heard about ghostwriters. Ghostwriters create communications that are published over the name of the client. No one knows you hired a ghost to write it for you. Ghostwriters make sense if your writing skills are weak, or you don't have the time to write and edit your own work.
Ghostbloggers write your blog posts for you. Generally, you and your ghost agree to a certain number of posts per month and decide topics. If you have content, you provide it to your ghost; if you do not have content, the ghost will research the topics for you. The ghost writes the posts, you review them and make changes, and then the posts are sent to you or your web manager for uploading.
A good ghostwriter will review your objectives, evaluate the amount of time required for the project and give you an estimate. If you plan to use a ghost regularly, consider a retainer arrangement where the ghost is paid upfront for a certain amount of his/her hours of writing and editing services.
A ghostblogger will charge a per-blog fee. A reasonable fee starts around $45 per blog and goes up depending on the technical complexity of the content and amount and type of original research the ghost must perform.
Ghostbloggers write your blog posts for you. Generally, you and your ghost agree to a certain number of posts per month and decide topics. If you have content, you provide it to your ghost; if you do not have content, the ghost will research the topics for you. The ghost writes the posts, you review them and make changes, and then the posts are sent to you or your web manager for uploading.
A good ghostwriter will review your objectives, evaluate the amount of time required for the project and give you an estimate. If you plan to use a ghost regularly, consider a retainer arrangement where the ghost is paid upfront for a certain amount of his/her hours of writing and editing services.
A ghostblogger will charge a per-blog fee. A reasonable fee starts around $45 per blog and goes up depending on the technical complexity of the content and amount and type of original research the ghost must perform.
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