Wednesday, December 29, 2010

Clarity Is King

"And how is clarity to be achieved? Mainly by taking trouble and by writing to serve people rather than to impress them." F. L. Lucas, English critic


Good communication needs to be clear, concise and correct. Clarity comes from the logical structure of a document. Every paragraph should have a topic sentence that captures the main point of the paragraph; every other sentence in the paragraph should develop or support that topic sentence. If the paragraph veers off topic, you need a new paragraph. Review the topic sentence in each paragraph and ensure they flow logically. If you list the topic sentences together in order, do you see a logical flow of thought? If so, the document will be clear.

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